The cool japanese sneakers brand Onitsuka Tiger came to us with a cool photoshoot idea. Let’s go to your favorite spot in Paris and have a nice shoot with your last Onitsukia Tiger. And so we embarked on a wintery day in Montorgueil with our cameras, our style and our shoes. When I first arrive to paris a couple of years ago, Montorgueil was the first place I worked in. It was really cool to start in paris with an alive neighborhood. It’s where people go to lunch, where people go for groceries, where they work and where you go at night. And for the last couple of years, the hype has come and go, and people abandoned these streets, but I didn’t. These spots are still mine and it was obvious for me that Montorgueil was my shooting place.

Joseph Ayoub - Onitsuka Tiger Shooting

Joseph Ayoub - Onitsuka Tiger Shooting

Joseph Ayoub - Onitsuka Tiger

Joseph Ayoub - Onitsuka Tiger

Joseph Ayoub - Onitsuka Tiger Photoshoot

Joseph Ayoub - Onitsuka Tiger Photoshoot

Joseph Ayoub - Onitsuka Tiger Shooting

Joseph Ayoub - Onitsuka Tiger Shooting

Joseph Ayoub - Onitsuka Tiger Shooting

Joseph Ayoub - Onitsuka Tiger Shooting

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