Moleskine are amazing notebooks, and their users are not just users but are fans. Pei-Yun Lai, Art director in San Fransisco, created as a personal project a campaign, mixing street marketing and traditionnal billboards. A part the ad, where we can see men riding on moleskines used as snowboard and flying carpet. At the same time, Bus stops seats are replaced by Moleskine look-alike seats. More info on Behance.