Replay is back in the game with their new collection and the cool campaign delivered with it. Shot by David Sims, it’s entitled Imperfectly Perfect and it’s about all these details that may not be perfect, but that are definitely are once you put them together. And whether it’s a crooked smile, two different eyes colors, or a girlfriend sleeping, most of the things can be perfect when you’re looking at it perfectly. And the good news is, Replay & Whitezine are teaming up for an Instagram contest that will give one of you a new pair of Jeans from Replay.

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

All you have to do is Post a picture on Instagram of what you consider being Imperfectly Perfect. Friends around you, a dog or a cat ? Or just a situation you love ? It’s your call ! All we’re requesting here, is to mention @Replay & @Whitezine & add to your image the hashtag #ImperfectlyPerfect. Our team along with the Replay creative team will be sure to chose the coolest picture posted.

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

Replay - Imperfectly Perfect

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