Diesel made a big successful advertising campaign last winter by proposing the already cult slang “Be Stupid“. And at Diesel, they know how to be stupid. So they proposed a new campaign for the Fall Winter 2010/2011 Collection, and once again, it is pretty cool. 22 new prints and 22 new situations where “being stupid” is actually fun. The campaign was created last winter by the British advertising agency Anomaly, who won a couple weeks ago the Outside Award at the Cannes Lion 2010 for the first batch of the Be Stupid serie.

Trust Stupid, You’ll Create More, You’ll eat better, Share Stupid and my favourite, You’ll spend more time with your boss. Such phrases, that aim to a provocative target.

Diesel Be Stupid 2011 - Create more

Diesel Be Stupid 2011 - Create more

Diesel Be Stupid 2011 - Done anything

Diesel Be Stupid 2011 - Done anything

Diesel Be Stupid 2011 - Eat better

Diesel Be Stupid 2011 - Eat better

Diesel Be Stupid 2011 - Governments

Diesel Be Stupid 2011 - Governments

Diesel Be Stupid 2011 - No Wrong Way

Diesel Be Stupid 2011 - No Wrong Way

Diesel Be Stupid 2011 - Smart

Diesel Be Stupid 2011 - Smart

Diesel Be Stupid 2011 - Stupid is fearless

Diesel Be Stupid 2011 - Stupid is fearless

Diesel Be Stupid 2011 - In the Spotlight

Diesel Be Stupid 2011 - In the Spotlight

Diesel Be Stupid 2011 Good for you

Diesel Be Stupid 2011 Good for you

Diesel Be Stupid 2011 Make more friends

Diesel Be Stupid 2011 Make more friends

Diesel Be Stupid 2011 More Time with your boss

Diesel Be Stupid 2011 More Time with your boss

Diesel Be Stupid 2011 No Wrong Way

Diesel Be Stupid 2011 No Wrong Way

Diesel Be Stupid 2011 Share Stupid

Diesel Be Stupid 2011 Share Stupid

Diesel Be Stupid 2011 Spreading

Diesel Be Stupid 2011 Spreading

Diesel Be Stupid 2011 Think less

Diesel Be Stupid 2011 Think less

Diesel Be Stupid 2011 Trust

Diesel Be Stupid 2011 Trust

Diesel Be Stupid 2011 Two

Diesel Be Stupid 2011 Two

Diesel Be Stupid 2011 With your boss

Diesel Be Stupid 2011 With your boss

Diesel Be Stupid 2011

Diesel Be Stupid 2011

dieselbestupidfall2010c2

dieselbestupidfall2010c2

Infos on Diesel.com/be-stupid

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