Diesel made a big successful advertising campaign last winter by proposing the already cult slang “Be Stupid“. And at Diesel, they know how to be stupid. So they proposed a new campaign for the Fall Winter 2010/2011 Collection, and once again, it is pretty cool. 22 new prints and 22 new situations where “being stupid” is actually fun. The campaign was created last winter by the British advertising agency Anomaly, who won a couple weeks ago the Outside Award at the Cannes Lion 2010 for the first batch of the Be Stupid serie.
Trust Stupid, You’ll Create More, You’ll eat better, Share Stupid and my favourite, You’ll spend more time with your boss. Such phrases, that aim to a provocative target.
Infos on Diesel.com/be-stupid