3 words for NYC is an awesome & simple project where people are put in front of their feeling for the big apple. To do so, they were asked to describe it in 3 words, whether they’re separated or put together in a sentence. Art, Connections, Architecture, Food, Mobility, Friends and most importantly People. That’s why New York is probably the best city int he world. The whole thing is produced & directed by Cokau Lab on a soundtrack bringing back the hype of Serge Gainsbourg.