There’s one and only company in the world that actually created a logo and a name for its logo. Nike, one of the most popular brands in the world created the swoosh. It became one of the most known symbols around the world (and for the record, it only costed 35$ back then). Access Agency took this symbol, and using the famous catchy phrase of Nike, Just do it, conceived a new avertising campaign for Nike Extreme. The Swoosh is still here, and the Just Do it, changed into a “Just experience it”. The Object was to create a buzz around Nike, and their extreme sports collections.