Leader Megazine is an apparel retailer store in Brazil that believes that fashion doesn’t always has to go with high prices. Going with this marketing direction, they made a huge advertising campaign (mostly print) to put out there the idea that fashion can actually have low prices. The advertising campaign of Leader Megazine was made of 3 prints on which we could see a folded money bill in origami, that turned the brazilian curency bill into a piece of apparel.
The cool prints, made it clear, that now fashion is a thing everybody “can afford” as there slang says. The campaign was made by Guilherme Pecego, a brazilian Art Director with more then 10 years experience in advertising agencies. He’s currently working in Dubai, UAE, and you can check out the rest of his cool campaigns on Behance.
Leader Megazine advertising
Leader Megazine Brazil
Leader Megazine
L’idée est tout simplement énorme ! Dommage que le réalisation ne suive pas vraiment pour toutes les affiches… (sauf pour la chemise)
Tombek
04/08 11:02 PM
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La chemise est top, le reste bof.. Mais sinon moi je veux bien les billets !
elblondo
31/10 7:41 PM
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Problème : on dirait que le montant sur le billet correspond au prix du vêtement !
Neil
31/10 8:03 PM
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