Hipsters logo

in : Graphic

What if big brands were to be lead by Hipsters ? What would their logo look like ? Dave Spengeler, a 22 years old graphic designer & illustrator from Switzerland reviewed the branding of famous brands to create their own logo in a new “old” version, featuring typographies and styles appreciated by what he calls the hipsters community. Is it me or do some of these logos actually look better than the actual ones ? Coca-Cola, Adidas, Gilette or McDonalds, should really consider a rebranding. And double thumbs up for the KFC logo. More to come on the tumblr

Hipster Branding - Adidas

Hipster Branding - Coca Cola

Hipster Branding - Heinz

Hipster Branding - KFC

Hipster Branding - Oreo

Source : Graphism

published on : March 15th, 2012

The author : rade

My name is Joseph Ayoub also known as rade ! I'm whitezine's creator and a real workaholic. I love fashion and design, can't live more than 24 hours without music, and have a huge collection of geeky tees

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4 Comments Add your comment »

pas mal du tout

IBremen

15/03 3:02 PM

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Sympa !

Rémi HEENS

31/03 4:29 PM

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They are actually nice logos.
Never heard of “hipster graphic design” but i supposed there’s a few hipsters in the design community at large.
Half of the few hipsters that i know are actually accounts people working in media companies. The others are on bands.

DavidT

24/04 11:12 AM

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En fait peu de marques utilisent réellement ce type de logo… sauf les fameux hipsters. Je me suis donc intéressé à de véritable marques et l’histoire des logos en forme de “X” : http://www.dezzig.com/x-story-14-mon-logo-nest-pas-hipster/

Zig

17/12 7:56 PM

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