When a brand wants to sell its products, packaging is a way of making it better looking and more attractive to the clients. What happens though when a brand wants to sell a … packaging ? That was the problem of Dixie Toga a packaging brand which could now sell holographic shopping bags. To inform their clients about it, Casarex a design agency was called to the rescue. They created a serie of “empty” packagings with amazing graphics and designs on them. What do you when your packaging is empty ? You just say it in a way of turning it to your advantage. Well done.
Source : TheDieline