When a brand wants to sell its products, packaging is a way of making it better looking and more attractive to the clients. What happens though when a brand wants to sell a … packaging ? That was the problem of Dixie Toga a packaging brand which could now sell holographic shopping bags. To inform their clients about it, Casarex a design agency was called to the rescue. They created a serie of “empty” packagings with amazing graphics and designs on them. What do you when your packaging is empty ? You just say it in a way of turning it to your advantage. Well done.

Empty Holographic packaging Black

Empty Holographic packaging Black

Empty Holographic packaging Colors

Empty Holographic packaging Colors

Empty Holographic packaging

Empty Holographic packaging

Empty Holographic packaging - Arty

Empty Holographic packaging - Arty

Empty Holographic packaging - Bunnies

Empty Holographic packaging - Bunnies

Empty Holographic packaging - Elements

Empty Holographic packaging - Elements

Source : TheDieline

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